Who We Are

Golf is Our Business, Community Service is Our Passion

Our Mission

To enhance the quality of life in Monterey County and surrounding areas through the strategic disbursement of charitable funds generated by hosting the AT&T Pebble Beach National Pro-Am and the Nature Valley First Tee Open at Pebble Beach.

The Back Story

In 1937, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities… the rest is history. Since that time, the tournament, now known as the AT&T Pebble Beach National Pro-Am, has become one of the best loved, most internationally recognized stops on the PGA TOUR and the special spirit of giving initiated so many years ago has continued to develop and expand through the commitment, dedication and vision of Monterey Peninsula Foundation (MPF), a 501 (c)(3). In 2004 MPF hosted the inaugural First Tee Open tournament at Pebble Beach as a showcase of The First Tee, a positive youth development and golf program.

Today, the Foundation is committed to funding organizations and programs that demonstrate the greatest positive effect. The Foundation is guided in grant making by specific areas of interest that include: youth, education, health, human services, arts, community and environmental programs. Particular emphasis is given to the promotion of youth development and educational programs that develop and foster contributing members to the community's values and ideals for future generations.