Our Mission & History

Our mission is “to enhance the quality of life in Monterey County and surrounding areas through the strategic disbursement of charitable funds generated by hosting the AT&T Pebble Beach Pro-Am and the PURE Insurance Championship.”

With close to 80 years of expertise in managing world-class golf events and charitable giving, Monterey Peninsula Foundation leverages the game of golf into positive community change. Our mission is two-fold: To host the most remarkable tournaments for players, spectators, sponsors, and volunteers, and to focus the philanthropy made possible by the tournaments to enhance the quality of life across Monterey, Santa Cruz, and San Benito Counties.

Through the creation of world-class golf experiences, Monterey Peninsula Foundation generates and distributes funds across a wide spectrum of initiatives which effectively address social needs and impact the community.

Great golf. It’s just the beginning.


Our History

AT&T Pebble Beach Pro-Am

In 1937, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities. The rest is history. Since that time, the tournament, now known as the AT&T Pebble Beach Pro-Am, has become one of the most internationally recognized stops on the PGA TOUR, and Monterey Peninsula Foundation’s philanthropic giving continue to support hundreds of nonprofit organizations each year.

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PURE Insurance Championship

In 2004, Monterey Peninsula Foundation harnessed the idea of The First Tee Open at Pebble Beach to showcase The First Tee, a positive youth development and golf program. Now known as the PURE Insurance Championship at Pebble Beach, the tournament pairs junior golfers from First Tee programs around the nation with PGA TOUR Champions and talented amateurs in a unique format designed to mentor and inspire a new generation in the sport. As with the AT&T Pebble Beach Pro Am, the proceeds from this tournament are reinvested to impact kids in First Tee program and local communities along the Central Coast.

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Our Legacy

Community Impact

We are committed to excellence — in the way we host our tournaments, providing spectators with a remarkable experience and awarding grants that make a difference. Areas of interest include Arts & Culture, Community & Environment, Education, Health & Human Services, and Youth.

We pay it forward, partnering with over 250 nonprofits each year to make a difference. Since our beginnings as a clambake, Monterey Peninsula Foundation has given millions to serve the people in Monterey, Santa Cruz, and San Benito Counties.


In 2022-23, Monterey Peninsula Foundation distributed nearly $17.8 million through over 200 grants across all areas of giving.

Our Team

Our Board of Directors

We’re governed by a board of directors from a variety of business disciplines.

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Our Staff

Meet the team behind the tournaments and more.

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Our Grant Committee

Our Grant Committee includes community members and members from our board.

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