Enthusiastic volunteers and supporters in colorful leis raising their hands while participating in a community pride parade.

A young boy in a blue golf cap smiles while interacting with an older male golf mentor or youth coach at the driving range.

ABOUT US

Our Mission & History

Our mission is “to enhance the quality of life in Monterey County and surrounding areas through the strategic disbursement of charitable funds generated by hosting the AT&T Pebble Beach Pro-Am and the PURE Insurance Championship.”

With close to 80 years of expertise in managing world-class golf events and charitable giving, Monterey Peninsula Foundation leverages the game of golf into positive community change.

A large group of students sitting on wooden tree stumps outdoors, listening to an instructor during an environmental education program.

Our mission is two-fold: To host the most remarkable tournaments for players, spectators, sponsors, and volunteers, and to focus the philanthropy made possible by the tournaments to enhance the quality of life across Monterey, Santa Cruz, and San Benito Counties.

Through the creation of world-class golf experiences, Monterey Peninsula Foundation generates and distributes funds across a wide spectrum of initiatives which effectively address social needs and impact the community. Great golf. It’s just the beginning.

An aerial view of a dramatic, seaside golf course peninsula featuring greens, bunkers, and event structures overlooking the Pacific Ocean.

OUR HISTORY

AT&T Pebble Beach Pro-Am

One of the most exciting events on the PGA TOUR, the AT&T Pebble Beach Pro-Am is contested annually in front of thousands of spectators and millions of television viewers. All tournament proceeds benefit the Monterey Bay region.

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A sunny view of a golf course fairway and green bordered by tall pine trees, with a large sand bunker in the foreground.

OUR HISTORY

PURE Insurance Championship

In 2004, Monterey Peninsula Foundation harnessed the idea of The First Tee Open at Pebble Beach to showcase The First Tee (now known as First Tee), an empowering youth development and golf program. Now known as the PURE Insurance Championship Impacting First Tee, the tournament pairs junior golfers from First Tee programs around the nation with PGA TOUR Champions and talented amateurs in a unique format designed to mentor and inspire a new generation in the sport. The proceeds from this tournament are reinvested into the community where they positively impact kids in First Tee programs and other youth-serving nonprofits.

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OUR LEGACY

Community Impact

Data Chart: Doughnut chart showing Monterey Peninsula Foundation's 2023-2024 total giving of $18.1 million across five segments: $5.9m (82 Grants), $4.7m (79 Grants), $4m (57 Grants), $2.4m (45 Grants), and $1.1m (25 Grants).

We are committed to excellence — in the way we host our tournaments and awarding grants that make a difference, with over $250 million donated since our beginnings as a clambake. Each year, we partner with 200 nonprofits to uplift people and communities throughout the region. Areas of interest include Arts & Culture, Community & Environment, Education, Health & Human Services, and Youth. You can find our 2024-2025 Giving List here.