our mission

The mission of the Monterey Peninsula Foundation is exclusively philanthropic and is responsible for the disbursement of funds raised to charitable organizations which enhance the quality of life of the residents of Monterey County and surrounding areas.

More than fifty years ago, Bing Crosby invited a group of friends to get together for some golf, a clambake and, most importantly, to raise a little money for the local charities … the rest is history.

Since that time, the tournament, now known as the AT&T Pebble Beach National Pro-Am, has become one of the best loved, most internationally recognized stops on the PGA TOUR and the special spirit of giving initiated so many years ago has continued to develop and expand through the commitment, dedication and vision of the Monterey Peninsula Foundation.

Since its inception, the Monterey Peninsula Foundation has focused on improving the quality of life on the Monterey Peninsula and surrounding areas and has directly impacted and provided meaningful and measurable benefits to the community.

Today, the Foundation is committed to funding organizations and programs that demonstrate the greatest positive effect. The Foundation is guided in grant making by specific areas of interest that include: youth, education, health, human services, arts, community and environmental programs.

Particular emphasis is given to the promotion of youth development and educational programs that develop and foster contributing members to the community's values and ideals for future generations.

The vision of the Foundation is to expand its leadership role by continually increasing the growth of its endowment and charitable giving. Focus will be on strategic opportunities that fuel future generations.